Use Social Media to Your Advantage
Are you a landlord who is looking for new ways to attract tenants to your rental properties? If so, you may want to think about using social media to your advantage. According to a New York Times article, Facebook said that the average amount of time that users spent on Facebook, Instagram, and the Messenger app in 2016 were almost an hour every day. According to the company statistics for YouTube, the average time spent on YouTube per mobile session is 40 minutes and the average number of YouTube views per day is a staggering one billion views. And when it comes to finding housing, people are much more likely to search for housing through online websites today than they are to look for housing in newspapers or directories. All this to say, in this day and age, if you are wanting to attract new tenants to your rental properties, one of the greatest ways that you can do so is by using social media to create an awareness of your rental properties and to reach those who might be searching for housing.
So what are some ways that you can use the internet and social media to your advantage as a landlord? First off, list your rental property or properties on housing websites. For example, if you are renting out a property in Redding, California, a great website to list your rental property on is ivisitredding.com. Some other websites that would be great to list your properties on that are the most viewed websites for housing are rent.com, apartments.com, zillow.com, craigslist.com, homes.com, trulia.com, realtor.com, HotPads.com, and rentalsource.com. These are websites that would be good for you to list your rental properties on. And when it comes to listing your properties, make sure you upload professional photos of the outside and inside of your rentals properties. People are more likely to click on listings that have photos, and even more likely to click on listings that have high-quality photos.
So how can social media websites like Facebook, Instagram, and YouTube help you attract new tenants? It’s simple. People like business owners and companies that are more personal. They like to invest in owners or companies that they feel like they “know”. This is why we currently see business owners adding blog posts to their websites. It makes things more personal and gives the reader or customer a sense of “connection” with the business owner or company. So what are some ideas of how you can use Facebook, Instagram, and YouTube to attract and connect with people who are searching for housing?
1. Create a Facebook page for yourself as a landlord if you only own a few rental units or for the name of your complex if you own an apartment complex or a large number of units.
2. Invite people in the city or county you are located in to like, follow, or engage with your page.
3. Post links to the websites your rental properties are listed on your Facebook consistently, but not too much. Once a day is great! You don’t want to overwhelm people, but you want to make them aware of the rental properties you have available.
4. Make short, personal YouTube videos sharing details about the rentals properties you have available and sharing your values as a landlord. This is an amazing idea to implement! People want to feel like they know and have a good feeling about a potential landlord before they commit. Communicate your heart and values as a landlord. Upload them to YouTube and post the links to the videos on your Facebook page. Upload the videos to Instagram as well! Another amazing idea is to have former tenants who had a great experience give a short video review that you can also post to your Facebook page and Instagram profile!
These are just a few ideas of how you can build an online presence for yourself as a landlord. If you would like more ideas as to how you can use social media platforms to your advantage, feel free to call us at Authority Property Management! We are property managers in Redding who have done property management in Redding and Shasta County for over 20 years. We would love to help you in any way we can! Call us at (530) 410-6085.
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