Good Customer Service Leads to Repeat Business
Good customer service is vital when it comes to having a successful real estate business as a landlord. Why? Because your tenants are ultimately the people, who are keeping your business going. So if your tenants are not happy, then your business will suffer.
Tenants are natural word-of-mouth marketers. This means that they talk about what they have experienced and either help or hurt the reputations of those they have had the experiences with. So let’s say that you have one tenant who is unhappy with the way you are communicating with them or with the way that you are handling maintenance and repairs at their house or apartment. This tenant will potentially vent their experience with you as their landlord and to other people, which will ultimately harm your reputation as a landlord and your chance of gaining new tenants. Now let’s say you have not just one, but an entire house of tenants who are unhappy with their experience of having you as a landlord. Now you have more than one person harming your overall reputation as a landlord by spreading negative reviews about their experience with you.
Now let’s take a minute to think about what could happen if you have incredible customer service. Let’s say you have one tenant who is beyond happy with their experience of having you as a landlord. That one tenant will naturally spread positive reviews through word of mouth to other people, which will then potentially bring in new tenants to your rental properties. Now let’s say you have an entire house full of happy tenants. Multiply those positive reviews and your current tenants are now not only creating an overall positive reputation for your business as a landlord but are also essentially doing your job for you when it comes to marketing and referring new tenants.
This is why it is incredibly important to make customer service your number one priority as a landlord. An excellent way to do this is to think about how you would want to be treated if you were a tenant. How would you want your landlord to talk to you? Would you want them to take the time to listen and understand your situation? Would you want to feel respected by and cared for by them? Would you want them to be intentional about what matters to you when it comes to your home? Would you want them to make the health and safety of your rental house or apartment a priority? If you would want these things, then how much more would your tenants want these things? The best way to have good customer service is to put yourself in your tenants’ shoes and then treat them how you would want to be treated.
If you would like more information as to how you can demonstrate good customer service as a landlord, of if you feel like you would simply want to hire someone to step in and ensure that you have good customer service and have a good reputation as a landlord, feel free to call us at Authority Property Management. We are property managers in Redding and Shasta County who act on behalf of landlords when it comes to handling customer service as well as rent payments and maintenance and repairs. If you hire us, we will ensure that you have great customer service and a great reputation as a landlord! Give us a call at (530) 410-6085.
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