July 2025 Rental & Real Estate Market Update Redding CA

We hope you had a safe and joyful Independence Day! July is a time for celebrating freedom, relaxing with family and friends, and enjoying all the beauty our Redding community has to offer. As we move deeper into summer, we’re also staying focused on helping our clients navigate a changing real estate landscape.

Rental Market Update

Redding’s long-term rental market remains steady and competitive this July. Average rents across our region range between $1,450 and $1,550/month, showing a modest but healthy increase over the past year. One- and two-bedroom units remain the most sought-after by families and working professionals alike.

Authority Property Management continues to outperform regional norms with a 5.3% vacancy rate, as reported in June. Early July data shows homes are leasing quickly, especially when priced appropriately and maintained to a high standard.

Takeaway: Summer is prime leasing season—owners should prioritize curb appeal, cooling efficiency, and strategic pricing.

Shasta County Sales Market Snapshot

Josh Barker’s July 2025 Market Update highlights encouraging news for sellers: market activity picked up in June, with more homes sold and fewer days on market.

• Homes Sold in June: Increased from May’s pace
• Average Time on Market: 86 days (down from 92 in May)
• Median Sale Price: Steady at $365,000
• Mortgage Rates: Holding near 7% for 30-year fixed loans

Despite ongoing rate pressure, serious buyers remain active. Well-staged, well-maintained homes continue to receive strong attention.

Team Update

We are currently hiring for a Maintenance Coordinator to join our growing team. This is a critical role in keeping properties safe, efficient, and tenant-friendly—interested candidates are encouraged to contact us for details.

Meanwhile, Enrique, our Leasing Coordinator, has officially completed his training and made an impressive impact—personally coordinating 89 leases in June alone. We’re proud of his contributions and the speed, service, and professionalism he brings to our leasing process.

Technology & Innovation: RentEngine Launch

We’re excited to announce a major tech upgrade—Authority Property Management has officially integrated RentEngine, a powerful leasing platform designed to get your property in front of more renters, faster.

Key Benefits:

• Broad Syndication: Listings now auto-publish to 30+ high-traffic rental sites, increasing visibility and reducing vacancy times.
• AI-Powered Lead Engagement: Smart scheduling and automated responses ensure potential tenants are engaged quickly and efficiently.

By reinvesting our management fees into forward-thinking tools like RentEngine, we’re delivering faster leasing, fewer vacancies, and stronger service—without added cost to you.

Ask the Expert

Q: Should I adjust rental pricing now that summer demand is holding steady?

A: Yes. We recommend reviewing rental rates every 6–9 months. If your home is currently priced below market, a modest rent increase at lease renewal can help boost ROI while retaining good tenants.

Seasonal Maintenance Tips

July heat is in full swing—here’s your mid-summer property checklist:

• Service and clean AC units and ductwork
• Check insulation and weather stripping
• Flush water heaters to remove sediment buildup
• Reseal exterior cracks to prevent pests
• Inspect dryer vents for lint blockages

A few preventive measures can extend the life of your systems and keep tenants happy and comfortable.

We’re Always Here to Help

Whether you’re adjusting pricing, prepping for fall, or just want expert advice, we’re here for you.

📞 Call us: (530) 410-6085
🌐 Visit: www.authoritypm.com