July 2025 Rental & Real Estate Market Update – Redding, CA

We hope you had a safe and joyful Independence Day! July is a time for celebrating freedom, relaxing with family and friends, and enjoying everything the Redding community has to offer. As summer rolls on, our focus remains on helping clients navigate a dynamic real estate market in Shasta County.

🏘️ Rental Market Update

Redding’s long-term rental market remains steady and competitive this July. Average rents across the region range between $1,450 and $1,550/month—reflecting a modest but healthy increase compared to last year. One- and two-bedroom units remain top choices among families and professionals.

Authority Property Management continues to outperform regional averages with a low 5.3% vacancy rate. Early July leasing data shows homes are moving quickly—especially when priced right and maintained well.

➤ Takeaway: Summer is prime leasing season—prioritize curb appeal, AC system performance, and competitive pricing.

📈 Shasta County Sales Market Snapshot

According to Josh Barker’s July Market Update, sellers have reasons to feel optimistic:

• Homes Sold (June): Increased from May
• Average Time on Market: 86 days (improved from 92)
• Median Sale Price: Holding steady at $365,000
• Mortgage Rates: Around 7% for 30-year fixed loans

Even with elevated interest rates, serious buyers are actively pursuing well-maintained, competitively priced homes.

👥 Team Update

We’re hiring! We’re currently seeking a Maintenance Coordinator to help us continue delivering excellent service. Interested candidates can contact us here.

On another positive note, Enrique, our new Leasing Coordinator, just completed training—and closed 89 leases in June alone! We’re proud of his contributions and the speed, service, and professionalism he brings to our leasing process.

💡 Tech Spotlight: RentEngine Launch

We’ve officially integrated RentEngine, a robust leasing automation tool, into our systems.

Key Benefits:

• Syndicated Listings: Listings now auto-publish to 30+ high-traffic rental sites, increasing visibility and reducing vacancy times.
• AI Lead Engagement: Smart scheduling and automated responses ensure potential tenants are engaged quickly and efficiently.

By reinvesting our management fees into forward-thinking tools like RentEngine, we’re delivering faster leasing, fewer vacancies, and stronger service—without added cost to you.

💬 Ask the Expert

Q: Should I adjust rental pricing now that summer demand is steady?
A: Yes. We recommend reviewing your rental rates every 6–9 months. If your pricing is below market, consider a small increase during lease renewal to improve ROI while retaining reliable tenants.

🛠️ Seasonal Maintenance Tips – Mid-Summer Checklist

July heat is in full swing. Here’s what property owners should inspect now:

• Service and clean AC units and ductwork
• Inspect insulation & weather stripping
• Flush water heaters to remove sediment buildup
• Reseal exterior cracks to prevent pests
• Clean dryer vents to prevent lint blockages

Preventive care now means fewer breakdowns later—and happier tenants.

🏡 Looking for a rental home or need expert property management? Authority Property Management is here to help you find the perfect place or take the stress out of managing your investment.

📲 Call us today at (530) 410-6085 or explore our services and available listings at authoritypm.com.

Your next home—or your peace of mind—is just one call away.