August 2025 Market Update Redding Rental & Home Trends

🏘️ August 2025 Rental Market Update – Redding, CA

Redding’s long-term rental market remains steady as we move into August. The citywide average rent is now $1,620/month, slightly down from July but still up more than $125 year-over-year. One- and two-bedroom units continue to dominate demand, especially among families and working professionals.

Authority Property Management maintains strong performance with a 5.59% vacancy rate, consistent with previous months. Homes that are clean, competitively priced, and move-in ready are leasing faster than ever.

➤ Takeaway: Late summer is an ideal time to refresh pricing, enhance curb appeal, and prep properties for quick leasing.

📈  Shasta County Real Estate Snapshot

According to Josh Barker’s August Market Update, July housing data shows signs of both consistency and cautious optimism in Shasta County:

• Homes Sold (July): 227 homes, matching July 2024 totals
• Median Sale Price: $375,000, up 0.1% year-over-year
• Total Homes Listed (July): 289, slightly down from 295 in July 2024
• Total Inventory: 765 homes for sale, up from 722 last year
• Average Time on Market: 74 days
• Mortgage Rates: Averaging 6.875% for 30-year fixed loans

While higher mortgage rates still deter some sellers from listing, the growing inventory offers buyers more options. Stability in home sales numbers suggests ongoing opportunities for both buyers and sellers. With potential rate cuts on the horizon later this year, market activity may increase.

👥 Team Update

We’re growing! Join us in welcoming Ashley Dehaan, our new receptionist to the team. Ashley is detail-oriented, bubbly, and passionate about helping our clients feel at home with us. When she’s not assisting at the front desk, she enjoys baking and all kinds of music.

We’re also hiring a Maintenance Coordinator—if you're interested in joining a fast-moving, client-focused team, contact us here.

Special kudos to Enrique, our Leasing Coordinator, who continues to thrive. In July, after completing training, he closed 89 leases and remains a standout in tenant coordination.

💡 Tech Spotlight: RentEngine in Action

In July, we launched RentEngine, a powerful leasing automation tool that’s already transforming our operations.

Key Benefits:

• Wider Exposure: Listings now publish to over 30 rental platforms automatically
• Smarter Engagement: AI-powered tools manage responses and schedule tours efficiently

Thanks to continued reinvestment of our management fees, our clients benefit from faster leasing, reduced vacancy, and enhanced service all at no extra cost.

🎯 Landlord & Resident Highlights

This month, we’re spotlighting a long-time property owner who recently updated flooring, landscaping, and trim paint. The result? A lease signed within 5 days at full asking rent.

We’re also proud to support this year’s Strike Out Cancer Bowl-a-thon—a fun, community-driven event for a great cause by Mercy Foundation North. If you're attending, come say hello!

💬  Ask the Expert

Q: My property hasn’t leased yet. Should I adjust the rent?
A: Possibly. If it’s been on the market for 20+ days, re-evaluate your pricing, listing photos, and curb appeal. Even small changes like fresh paint or tidying up landscaping can make a big difference and get it leased faster. Also consider your pet policy, many qualified tenants have pets. In our last survey, 60% of applicants reported having a pet, so making your property pet-friendly could dramatically increase interest.

🛠️ Late Summer Maintenance Checklist

As August heat peaks, make sure your property is summer-ready with these tasks:

• Change air filters and inspect HVAC systems
• Flush water heaters to prevent sediment buildup
• Seal exterior gaps to keep pests out
• Check dryer vents for lint and airflow
• Maintain attic ventilation and insulation
• Early action keeps systems running smoothly and tenants happy

🏡 Need Help Renting or Managing Your Property?

Whether you're searching for your next home or need help maximizing your property’s performance, Authority Property Management is here to simplify the process.

📲 Call us at (530) 410-6085 or explore our services and listings.

Your peace of mind or your next tenant is just one call away!