Authority PM Newsletter September 2025

🏘️ September 2025 Rental Market Update – Redding, CA

Redding’s long-term rental market remains active, but we did notice some softening compared to August.

• Vacancy Rate: 5.2% — slightly better than last month’s 5.59%, but activity feels less brisk than midsummer.
• Leasing Activity: Move-ins continue at a strong pace, but showings dipped by about 30% just after news coverage of the upcoming Charlie Kirk event. While it’s too early to know the long-term effect, it seems to have created a short-term pause in renter activity.
• Average Rents: Pricing has leveled compared to summer highs but remains more than $100 higher year-over-year. One- and two-bedroom homes are still the most in demand.
• Tenant Trends: Pet-friendly policies, modern updates, and outdoor amenities continue to drive leasing interest.
• Owner Advantage: Properties that show well, are pet-friendly, and are competitively priced continue to secure tenants despite the softer overall pace.

➤ Takeaway: Fall is an ideal time for owners to refresh and reposition properties. As families and professionals look to settle before the holidays, well-prepared homes are leasing quickly and securing quality tenants.

📈 Shasta County Real Estate Snapshot

According to Josh Barker’s September 2025 Market Update:

• Inventory: Up compared to recent months — more homes available for buyers.
• Sales Prices: Both median and average home prices have increased year-over-year.
• Time on Market: Stable — competitively priced homes move quickly, while overpriced homes linger.
• Buyer Demand: Solid overall, especially for well-maintained, move-in-ready homes.

Summary: While high interest rates still play a role, increased inventory is giving buyers more options, and sellers who position their homes well continue to see strong results.

👥 Team Update

We’re excited to share that Ashley Dehaan, our new Maintenance Coordinator, has hit the ground running. She’s been working directly with our vendors to reduce response times and improve service delivery for residents, and the results have been fantastic. Her efforts are helping us resolve maintenance requests more quickly, creating a smoother experience for tenants while ensuring properties are well cared for.

🎯 Landlord & Resident Highlights

This month, we want to recognize one of our dedicated property owners who went the extra mile:

When preparing a rental, the owner completed improvements early so the home could be ready a week ahead of schedule, allowing the new tenants to move in sooner. On top of that, they paid to install a cat door, adding a thoughtful and useful amenity for their new residents.

We love seeing owners invest in tenant-friendly features. Small touches like this improve tenant satisfaction and help create longer-lasting rental relationships.

We’re also excited to participate in the Chronic Golf Tournament, benefiting Raising Shasta — a nonprofit dedicated to strengthening families, preventing child abuse, and supporting youth across Shasta County. Through family resource centers, parent partner programs, and youth mentoring, Raising Shasta is helping build healthier, safer communities for everyone.

📚 Owner Education: Understanding Market Shifts

You may have noticed the rental market feels softer this month. Here’s why, and what it means for you:

• Temporary Slowdown in Showings
  Following news reports of the upcoming Charlie Kirk event in Redding, our showing volume dipped by nearly 30%. Events like this can create short-term pauses in renter activity.
• What This Means for Owners
  This is likely temporary, not a long-term shift. Leasing activity overall remains strong, and properties that are well-prepared are still securing tenants.
• Our Recommendations

1. Stay Flexible: If a property has been listed 2–3 weeks with limited activity, consider pricing adjustments or curb appeal improvements.
2. Focus on Presentation: Fresh paint, landscaping, and professional photos make a big difference.
3. Consider Pets: With 60%+ of applicants reporting pet ownership, a pet-friendly policy dramatically widens the tenant pool.
4. Trust the Process: Short-term dips happen, but the fundamentals in Redding remain strong.

⚖️ Policy Update: New HUD Inspection Standards

Starting October 1, 2025, HUD will implement NSPIRE (National Standards for the Physical Inspection of Real Estate), replacing Housing Quality Standards (HQS). These new rules apply to all local housing authority inspections.

🔑 Key Changes Owners Should Know:

• Exterior & Electrical: All exterior outlets must be GFCI protected.
• Handrails & Guardrails: Must be graspable, secure, and at least 30 inches high.
• Heating: Units must maintain at least 67.9°F; under 64°F is a 24-hour violation.
• Walls & Paint: Holes over 2 inches (or cumulative damage over 6”x6”) = fail. Peeling paint >10 sq ft = fail.
• Windows: Must open/stay open without tools; locks must be built-in.
• Health & Safety: Smoke alarms required in every bedroom and within 21 ft of bedroom doors. Carbon monoxide alarms must be outside each bedroom. Mold/mildew >9 sq ft is a 24-hour fix.

Action for Owners: If your property is Section 8 or otherwise subject to inspections, now is the time to make updates. Early compliance avoids failed inspections and protects rental income.

💬 Ask the Expert

Q: How can I make my rental stand out in a competitive market?
A: Three strategies make the biggest impact:

1. Condition Matters — Fresh paint, landscaping, and updated flooring or fixtures pay off in faster leasing.
2. Professional Photos — Showcase your property’s best features. Homes with high-quality photos attract more applicants.
3. Pet Policy — With the majority of applicants owning pets, allowing pets (with deposits and clear rules) can dramatically increase your tenant pool.

🛠 Fall Maintenance Checklist

Now’s the time to prepare rentals for cooler weather:

• Service heating systems and replace filters
• Seal exterior cracks and drafts
• Clean gutters and inspect roofing
• Test smoke & carbon monoxide detectors
• Insulate exposed pipes before winter

Preventive care keeps tenants comfortable and helps owners avoid expensive repairs down the road.

🏡 Need Help Renting or Managing Your Property?

Whether you’re looking for a tenant, searching for your next home, or seeking expert management, Authority Property Management is here to simplify the process.

📲 Call us at (530) 410-6085

Your peace of mind, or your next tenant, is just one call away.