Authority Property Management Monthly Newsletter - August 2023

Aaron Robertson

Explore the evolving landscape of Redding's real estate market in August with Authority Property Management. Uncover market trends, tenant preferences, and celebrate exceptional achievements while we guide you through the dynamic world of property management and rentals.

Collage with 'August Newsletter,' Authority Property Management logos, and photo of a couple with a man by a house.

Greetings, valued clients and partners of Authority Property Management! 👋


As we step into the vibrant month of August, we're excited to bring you the latest insights and updates from the real estate market in
Redding and its surrounding areas. At Authority Property Management, we are committed to providing comprehensive and timely information to help you navigate the ever-evolving landscape of property management and rental properties. 🏡📋


Market Trends and Insights
📊


It appears the crazy is wearing off. During Covid, we saw elevated rent prices and super low inventory. Now we are seeing things return to normal and get back to pre-covid trends and levels. 🔄


One notable shift we are observing is the increased options available to prospective tenants in the area. The vacancy rate, hovering around 8%, has contributed to an environment where individuals seeking new homes or apartments in Redding, Anderson, and Cottonwood now have many choices. On average, our prospective tenants are presented with around eight units that match their criteria, giving them the opportunity to make well-informed decisions. 🏠🔍


Tenant Preferences and Behavior
🏡🤔


Our team has noticed an interesting trend among prospective tenants. While they have more options at their disposal, they seem to be making their choices thoughtfully. On average, these tenants are evaluating approximately three units before submitting their applications. This indicates a desire to find the right fit for their needs and preferences, suggesting that quality and value are now paramount in their decision-making process. 💡💰


Rent prices are undergoing a softening phase, aligning with the trend of mindful decision-making. Prospective tenants are becoming increasingly price-conscious, emphasizing the importance of finding not only a suitable property but also a property that offers fair value for their hard-earned cash. 💵💭


Celebrating Success: Maisey’s Outstanding Performance
🎉


We're thrilled to highlight the exceptional accomplishments of
Maisey, our application specialist. Last month alone, Maisey managed a staggering 224 applications, showcasing her dedication and commitment to her role. Her hard work and enthusiasm have not only helped our clients find their ideal homes but have also contributed significantly to the smooth operations of Authority Property Management. 🌟👏


Maisey’s expertise and professionalism have enabled her to assist countless individuals in finding the perfect property to call home. Her efficiency and passion for her work truly set her apart, and we are proud to have her as an integral part of our team. 🏆🏡


Conclusion
🌆


As we navigate the evolving property management landscape, we remain steadfast in our commitment to providing you with the latest updates and insights. The market's return to pre-COVID conditions, the abundance of options for prospective tenants, and the emphasis on value and quality all contribute to a dynamic environment that requires careful consideration. 🌐🏡


We extend our heartfelt gratitude to each of you for your trust in Authority Property Management. We're here to assist you in every step of your property management journey, whether you're a tenant searching for the perfect home or a property owner seeking expert management services. 💼🏠


Stay tuned for more exciting updates, and please don't hesitate to contact our dedicated team for any inquiries or assistance you may need. 📞


Warm regards,


Aaron & Joline



Share this post with a friend!

 
 

Disclaimer: The content on this blog is for informational purposes only and is not intended as legal or advice. Consult with a qualified professional for specific advice.

A California rental property with a professional landlord confidently reviewing paperwork outdoors.
By Aaron Robertson July 11, 2025
California landlords secured a major policy win as SB 436, which sought to extend eviction timelines and add financial strain, failed to pass in the Assembly.
thumbnail image  of July 2025 newsletter
By Aaron Robertson July 5, 2025
July’s market trends highlight steady rental growth, faster home sales, and new technology-driven leasing strategies keeping Redding landlords competitive.
Residential home in California surrounded by dry vegetation, with defensible space
By Vicky Ogo June 27, 2025
Landlords and tenants in Redding can dramatically reduce wildfire risk by creating defensible space, coordinating evacuation plans with local agencies, and maintaining clear communication before and after a fire.
Show More